Eversafe came to us with a great looking website seeking SEO (Search Engine Optimization) help.  They needed to make changes to the company website to improve their Search Engine rankings. The problem was their site was built by a 3rd party using static HTML.  The static HTML prevented them from easily making updates and changes to their site without specialized knowledge of HTML, CSS and computer to server File Transfer Protocols.  Furthermore their website was unresponsive and did not resize to appear differently on different web browsing devices. The lack of responsiveness made it difficult to view and interact with the site on a smaller screen displays such as mobile phones.

Their original SEO company refused to make the changes to a website built in static HTML.  EverSafe came to use for help.  We proposed a simple and elegant solution.

To address EverSafe’s static HTML problem we suggested they migrate to a WordPress platform.

By getting away from the Static HTML and moving to WordPress making updates to the website became easy.  No longer was it necessary to access raw HTML to make updates.  Site administrators could now easily make updates to WordPress’ WYSIWYG (What You See Is What You Get) editing platform.  Most simple page text and image updating tasks in WordPress do not require any special knowledge of HTML, CSS or PHP code.  By regularly refreshing and updating website content EverSafe was able to maintain and improve their SEO rankings.

EverSafe really liked the way their original website looked and we wanted to preserve that for them.  We built a custom WordPress theme that looked just like the original.  We maintained the appearance of the original site in every way except one – we made the new theme responsive.  A responsive site will change its layout and optimize the user interface based on the screen size of the viewing device.  The lack of responsiveness had been one of the biggest SEO problems on their old site.  A non-responsive website will not respond differently to various displays sizes such as desktop computers, laptops, tablets and mobile devices.

After creating the custom theme we rigorously tested the software in a variety of different display environments to ensure the new site would look great regardless of the viewer’s web browsing device.  Making the website theme responsive improved EverSafe’s SEO ranking and improved the User Experience for easy website interaction on any device.  After many rounds of testing, making certain the site measured up to our high standards of quality, we deployed the site and took EverSafe live.

EverSafe Moving Company now has a great looking, easy to update, search engine friendly, responsive website.  Simplicity has a very happy client in EverSafe Moving Co.